A New Chapter for Iconic British Brands: Hallis Hudson Acquires Swish, Integra and Harrison Drape
In a landmark move for the UK window furnishings industry, Hallis Hudson Group completed the acquisition of three of Britain's most respected curtain and blind brands — Swish, Integra, and Harrison Drape — towards the end of 2025. For trade professionals and homeowners alike, this consolidation signals a new era of quality, continuity, and innovation under one trusted roof.
About Hallis Hudson Group
Hallis Hudson Group is one of the UK's leading distributors and manufacturers of curtain poles, tracks, blinds, and window furnishing accessories. With decades of experience supplying the trade, the group has built a reputation for combining reliable product quality with an extensive range that spans every interior style — from contemporary minimalism to classic elegance. Hallis Hudson is known for its strong trade relationships, efficient distribution network, and commitment to keeping iconic British brands alive and relevant. The acquisition of Swish, Integra, and Harrison Drape is a natural extension of that mission.
Swish: The Track Specialist
Swish has been a cornerstone of the UK curtain track market for generations. Renowned for its precision-engineered curtain tracks, poles, and accessories, Swish products are trusted by interior designers, contractors, and homeowners who demand smooth, reliable performance. The brand's range spans everything from discreet ceiling-fix tracks to decorative wooden and metal poles, with a breadth of finishes and fittings to suit virtually any window. Swish's commitment to functional excellence — quiet glide systems, robust brackets, and well-considered accessories — has made it a go-to specification brand across the trade.
Integra: Precision-Engineered Poles
Integra has long been synonymous with high-quality metal curtain poles and a meticulous approach to design and engineering. The brand is particularly well regarded for its bay window solutions and its ability to deliver bespoke pole configurations that other brands simply cannot match. Integra's product philosophy centres on clean lines, durable finishes, and a system-based approach that makes installation straightforward for professionals. Its range of finials, rings, and brackets are designed to work seamlessly together, giving specifiers confidence in the finished result.
Harrison Drape: A Legacy of Soft Furnishing Expertise
Harrison Drape is one of the most storied names in British window furnishings, with a heritage stretching back over a century. The brand built its reputation on quality curtain tracks, heading tapes, and soft furnishing accessories that became the standard specification for both residential and contract interiors. Harrison Drape products are valued for their durability, ease of use, and the breadth of their accessory range — from corded tracks to hand-drawn systems. The brand remains a trusted choice for those who value proven, time-tested solutions.
What This Means for Customers
The acquisition by Hallis Hudson Group ensures that all three brands will continue to be developed, stocked, and supported with the same level of commitment that trade customers have come to expect. Bringing Swish, Integra, and Harrison Drape under the Hallis Hudson umbrella creates a uniquely comprehensive portfolio — one that covers every price point, style, and technical requirement in the curtain pole and track category. For specifiers and retailers, this means greater consistency, a single point of contact for a wider range, and the assurance that these iconic brands are in safe, experienced hands.
Popular Swish Products Available Now
We stock a wide selection of Swish products, from curtain tracks to poles, rings, and brackets. Here are some of our most popular lines:
Swish Valance Complete With Fittings 125cm
A complete valance track solution with all fittings included, ideal for creating a neat, professional finish above curtain tracks. The 125cm width suits a wide range of standard window sizes.
Swish Soho Metal Curtain Rings — 28mm Satin Steel (Pack of 6)
Precision-made metal rings for 28mm diameter poles in a contemporary satin steel finish. The Soho range is a popular choice for modern interiors where clean, understated hardware is key.
Swish Ultraglide Corded Curtain Track — 120–200cm
One of Swish's most popular track systems, the Ultraglide offers a smooth, corded operation that makes it ideal for heavier curtains and wider windows. The telescopic design adjusts from 120 to 200cm, making it a versatile choice for a broad range of window widths.
Swish Delux Hook Gliders (Pack of 10)
A reliable, everyday accessory for Swish curtain tracks, the Delux Hook Glider provides smooth curtain movement and is compatible with a wide range of Swish track systems. Sold in packs of 10, they are a practical addition to any track installation.
Swish Sologlyde Leverlock Brackets (Pack of 5)
Designed for use with Swish Sologlyde tracks, these leverlock brackets offer a secure, tool-free fixing solution. The pack of 5 provides enough brackets for most standard window installations and is a staple accessory for trade fitters working with Swish track systems.